Blogging & Its Challenges

Whether you have just started writing online and want to develop brand awareness, or you have an established business seeking new prospects, blogging is the best way to accomplish both. 

But should you blog on your own if you’re relatively unknown or if your readership is stagnant? Or should you publish content on a popular blogging platform with a readership far beyond your sphere of influence, such as Medium? These questions often tangled my mind and juggled my thoughts about blogging, eventually leading me to start blogging on Medium.

Although creating an account on the medium is easy and simple, it took me a lot of time to make the account for Bitsol Technologies. I have created an account but have to change it due to management decisions.

You might encounter plenty of challenges too. Here are a few I have faced in creating and establishing my blogging, building my readership, and engaging them with exciting and well-informed content.

Choosing the medium for blogging was tough, but I hope this blog post can help answer why I chose the Medium. So, without further ado, let’s reflect on the challenges of blogging on Medium and what I have done to cater to these challenges.

The traffic of Medium is not your traffic.

The platform’s high traffic is what attracts most brands and authors. But here’s the thing: just because Medium receives millions of visitors each month doesn’t mean your blog will, too. You have the opportunity to reach a portion of those visitors who may visit your article as well. So, your hard work and engaging content is the main thing that can build a part of Medium’s traffic. It is also the possibility that your competitors will reap the benefits of your efforts instead of you.

Competition for People’s Attention

Because Medium has grown in popularity, many brands started using it. It means you are competing with other businesses and bloggers every day, just like you are on Google.

Do you have any idea how much time people spend on Medium? It took less than two minutes. So, they could leave without reading your story or any other story.

When you think about it, creating a blog on your website is far superior. Why? Because once a visitor arrives at your blog, they will have just your blog posts to tread. There will be no distractions or hundreds of other bloggers or articles competing for their attention once they arrive.

You’re Establishing Medium’s Authority Rather Than Your Own.

Because you publish your content on Medium, you indirectly build backlinks and SEO authority for Medium rather than your site.

What does this imply? It means that the next time someone searches for your brand name, they may find a Medium article at the top of the search results, leading them to Medium rather than your blog or website.

You’re constructing on rented property.

I have been down this road countless times. Do you recall MySpace or Angelfire? So, how about LiveJournal?

If none of them sound familiar, let us summarize: all of these platforms are where the party used to be. Do you have any idea what happens when the platforms like MySpace and Angelfire lose their cool or go offline unexpectedly?

You have lost everything. Every word you have written and the time and effort you put into writing articles, blog posts, and growing a readership. It’s all gone in the blink of an eye, and you have no control over it because it’s not your platform. It is entirely up to them to either keep it, take it offline, or make changes and restrictions they see fit.

Solution

The solution I found for all these challenges is to embed my blog with my blog page. PixelPoint is a company made up of a group of freelance software developers collaborating to create apps. They develop some applications for the general public.

This way, you will not lose anything and will keep creating exciting content for your audience.